Domain Names and Websites and Hosting, Oh my!
Domain Names and Web Hosting are essential parts of running your website, but what's the difference between them?
Product Marketing vs Brand Marketing
What's the difference between Product Marketing vs Brand Marketing, and which one is better?
The XYZ of networking
Networking is a great way to build up contacts and get your brand or name out there but with often just 60 seconds to make a pitch to the room how do you get your message to connect with your audience?
Does working from home really work?
Times have changed. With super speed broadband, wifi and shared folders like Dropbox, we can access all of our files no matter where we are. So what does this mean for the workplace? Do we still need the office environment?
Is your logo letting your business down?
In a competitive and internet-driven world, your logo needs to make a great first impression. It also has to establish your business as professional, credible and trustworthy as well as indicating who you are and what you do.
11 Start-Up Essentials Your Business Might Need
When starting a new business, it can be hard to focus on what tools and assets you will need to build and market your brand. Here we will go through some of the startup essentials that you should consider.
What do website owners need to be aware of for ranking in 2019?
SEO is a complex and ever-changing process. You can't trick Google, and if you do your website won't last very long in its search results.
Marketing is more than lead generation
Every week I find that when it comes to marketing many people think purely in a lead generation scenario. They want some more work so they think the solution is to generate more leads. Sound familiar?
Marketing Funnels Part 3: Conversion
Think about your actual sales process and remove anything that slows down or cancels a purchase and even once someone has said yes keep supporting them as then you will be able to move them to the end of the funnel
Create content which no one else can
While setting our marketing strategy for 2019 we looked back on what had worked and what hadn’t for us during the past year. We also looked at what similar companies were doing in order to compare different strategies, content and trends.
Social Currency - How to get your content shared
So how can a brand create social currency? Put simply, create content which is useful.
Marketing Funnels Part 2: Consideration
A prospect is now aware your business exists and has a small understanding of what you can offer. It is now very likely they will be considering you compared to your competition and wanting to know more about you.
Marketing Funnels Part 1: Reach
Reach/awareness is making people aware of your business and what you do. It is the often the first time someone has been introduced to you.
Getting marketing fit
Over the last 2 months I have been regularly visiting the gym and trying to eat healthier (well reduce the mid-morning biscuits!) and it has made me realise that my approach to personal fitness is similar to the way I suggest a business is marketed, especially on Social Media.
Why I believe you need 4 people to build a website
40,000 google searches happen every single second. That equates to 3.5 billion searches every single day.
Why Social Media should be social
The title sounds like an obvious statement but many small businesses treat social media like they would any other marketing platform - by placing adverts or only talking about their products and services.
This is as far back as it goes!
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