You may have heard your web developer talking about the hero section of a website. But what exactly is this, and who is the hero? The hero section is simply the top part above the fold that people can see before scrolling on your site. It’s the first impression someone gets of your website and […]
You may have heard your web developer talking about the hero section of a website. But what exactly is this, and who is the hero?
The hero section is simply the top part above the fold that people can see before scrolling on your site. It’s the first impression someone gets of your website and potentially your business, so it needs to connect and engage immediately.
This section could feature a striking image, a clear headline, or a combination of both. It’s called the hero because it plays such a crucial role and can be the difference between a visitor staying on your site or leaving.
However, there’s another hero on your website, and that’s the visitor. This is why the hero section needs to speak directly to them, addressing their needs and capturing their attention right away.
In any marketing strategy, it’s a great idea to have a hero’s story.
In this story, the hero is your customer, the villain is the problem they face, and you are the guide who helps the hero overcome the villain.
Think of it like a movie; take Batman, for example. The hero is Batman, the villain is the Joker, and the guide is Alfred, his butler. Your business takes on the role of the guide, providing the tools and support the hero needs to succeed.
So, next time you build your site, think about what the hero – your visitor – wants to hear from you. Put this in the hero section to create a powerful connection right from the start.
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