Short-form video is the most powerful type of content you can create right now. It grabs attention. It gets engagement. And most importantly, it builds trust faster than anything else. But here’s the thing… most people are doing it wrong. Not because they don’t have something valuable to say. And not because they don’t know […]

The way we consume content, the way we make decisions, the knowledge we have access to – it’s all changed. And with that, as marketers (or even just business owners), we need to change the way we think about marketing. The Traditional Funnel (R.I.P.) Let’s zoom out briefly and look at what the traditional marketing […]

Let’s face it, the idea of sitting down in front of a camera, reading from a script, and trying to come across as natural and knowledgeable is the stuff of nightmares for most people. If just the thought of recording a straight-to-camera video makes you suddenly remember 34 urgent things you need to do instead, […]