The way we consume content, the way we make decisions, the knowledge we have access to – it’s all changed. And with that, as marketers (or even just business owners), we need to change the way we think about marketing. The Traditional Funnel (R.I.P.) Let’s zoom out briefly and look at what the traditional marketing […]
Let’s face it — the idea of sitting down in front of a camera, reading from a script, and trying to come across as natural and knowledgeable is the stuff of nightmares for most people. If just the thought of recording a straight-to-camera video makes you suddenly remember 34 urgent things you need to do […]
If you’ve been wondering whether starting a podcast is worth it, the short answer is: yes. A podcast is one of the most effective ways to build a connection with your audience and show up consistently in their world. It’s personal, it’s flexible, and it sticks around longer than a scroll on social media. People […]
Over the last 10 years, we have worked with all types of businesses on both their websites and their company marketing. One thing we have learnt is that without a clear direction and a joined-up approach, most activities either fail or do not provide the hoped-for results. We began introducing website planning to support businesses […]
You may have heard your web developer talking about the hero section of a website. But what exactly is this, and who is the hero? The hero section is simply the top part above the fold that people can see before scrolling on your site. It’s the first impression someone gets of your website and […]
I often have conversations with business leaders who are looking for a new website design. This isn’t out of the ordinary, we are a web design agency, but it’s the fact we talk about design straight away that is, I believe, the wrong way round.
WordPress is an open-source software maintained by thousands of contributors. Because of this, it’s a highly secure and robust CMS, in which we place full trust. But….
We love a font! Fonts can make a massive difference to the design of a website, both in terms of readability and style.
Did you know that the internet, and therefore all websites, have an environmental impact? And it is probably much higher than you thought.
I’m travelling back from Brighton SEO day 1, and I’ve just heard a talk from John Muller of Google. This information is straight from the horse’s mouth.
Have you ever been told by your web team that they have implemented new changes, only for you to check and not be able to see the work they have done? More often than not this is due to a thing called Cache.
Homepage sliders – they seem like the perfect way to showcase all your great content in one place, right? They look sleek and flashy, and they give you the feeling of having a dynamic, interactive website. But, like a bad magic trick, all that glitters isn’t gold.