The Challenge
Varko Kitchens wanted to expand their digital presence and engage a broader audience online. Their existing video strategy was static, focusing only on post-enquiry conversion with no content geared toward awareness or brand discovery. They were also not active on high-growth video platforms like TikTok, and had little to no experience creating short-form content designed for social media engagement.
Our Solution
We spent just 30 minutes on-site filming an informal conversation with the client, asking strategic questions to draw out insights, stories, and personality. From this single session, we repurposed the footage into a series of engaging short-form videos tailored for TikTok and Facebook Reels.
- Short-Form Video Content Strategy: Focused on storytelling, personality, and quick insights to grab attention within seconds.
- Optimised Editing: Each clip was formatted vertically, captioned, and designed to retain viewer attention.
The Results
The impact was immediate and measurable:
- TikTok: Over 55,000 organic views from just two videos shortly after launching their account.
- Facebook Reels: An additional 50,000+ boosted views, bringing the total video reach to more than 100,000 views.
- Audience Expansion: The content introduced Varko Kitchens to a new audience who may not have otherwise discovered their work.
Why It Worked
By transforming a simple filmed conversation into engaging short-form content, we created a low-effort, high-impact video strategy. These videos complemented their existing explainer content by functioning as top-of-funnel assets—building brand awareness and trust before a formal enquiry even takes place.
This project exemplifies how businesses like Varko Kitchens can use short-form video content to not only entertain and inform but also significantly expand reach and visibility online.
