Raystede is an Animal Sanctuary based just outside of Lewes, East Sussex.

Raystede Animal Sanctuary

August 2019

With a site spanning 43 acres they currently care for over 2000 animals and rehome 1000 animals each year.

We have been working with them since October 2018 providing technical website and marketing support to their inhouse fundraising team.

Donation System

An area that we highlighted as having potential room for improvement was the current online donation system. Raystede, like many charities, relies on generous donations to fund their work so we looked at the existing system and realised it could be improved. We implemented a third party system called DonorBox which is not only very user-friendly but also very cost-effective.

This has had the benefit of not just improving donations and making it easier for Raystede to manage, but also gave donors the opportunity to leave a message or story about why they were donating.

Animal Rescue Live

During August 2019 Raystede was the location for Channel 4's Animal Rescue Live. This was broadcast live from Raystede each evening from 8-9pm and featured many of the staff and animals from the centre.

We knew that during this time website traffic would increase so we added additional resources to their server and monitored traffic live during the showtime. We noticed that on the first night load time slowed by just under a second yet the server was under no heavy load. While this speed was still acceptable we decided to investigate.

The fact that the server was under no real stress indicated that website improvements could be made so we added further caching to the website including converting top-level pages to static files. This improvement allowed the normal fast load time of the site to be consistent even with the increased visitor numbers.

Google Ads

We have provided training and support to the team at Raystede so that they can get the most from their Google Ads. This has included looking at ad display locations, new keywords and setting up new campaigns.

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