The way we consume content, the way we make decisions, the knowledge we have access to – it’s all changed. And with that, as marketers (or even just business owners), we need to change the way we think about marketing. The Traditional Funnel (R.I.P.) Let’s zoom out briefly and look at what the traditional marketing […]

Let’s face it — the idea of sitting down in front of a camera, reading from a script, and trying to come across as natural and knowledgeable is the stuff of nightmares for most people. If just the thought of recording a straight-to-camera video makes you suddenly remember 34 urgent things you need to do […]

If you’ve been wondering whether starting a podcast is worth it, the short answer is: yes. A podcast is one of the most effective ways to build a connection with your audience and show up consistently in their world. It’s personal, it’s flexible, and it sticks around longer than a scroll on social media. People […]