Why Your Recording Space Matters After years of helping businesses create video content, one thing became increasingly clear: the space you record in really matters. A lot more than people realise. You’ve probably experienced it. You’re ready to film something important, you’ve prepped your points, you’re feeling confident and then the printer starts up. Someone’s […]

Short-form video is the most powerful type of content you can create right now. It grabs attention. It gets engagement. And most importantly, it builds trust faster than anything else. But here’s the thing… most people are doing it wrong. Not because they don’t have something valuable to say. And not because they don’t know […]

The way we consume content, the way we make decisions, the knowledge we have access to – it’s all changed. And with that, as marketers (or even just business owners), we need to change the way we think about marketing. The Traditional Funnel (R.I.P.) Let’s zoom out briefly and look at what the traditional marketing […]