Having a website built is a bit like purchasing a car. You have researched what you need, found the ideal match and when you take control of the keys you are so pleased and excited.
It’s better than your old car and you plan to have it washed every week and serviced every year. But like most of us, this enthusiasm soon sinks.
A website, like a car, only keeps running if you put fuel in it. Otherwise, you may as well declare your website sorn!
So how can you keep your website running? The simplest way is keeping it updated by adding new content. Google love a regularly updated website so it’s a great way to improve your SEO.
Now by updating it I don’t mean keep changing your pages as most of your main website pages never need to change but what I mean is by adding new content. We do this by adding portfolio pieces and regularly blogging.
What can you blog about? Anything related to your sector! Marketing and content creation go hand in hand. Blogs help establish you as a market leader, give you a platform for telling people about how you can help them, provide you with something to share on social media and as mentioned above are great for SEO.
So why aren’t more people doing them?
It could be two reasons.
Firstly it could be creating the content. Well, there are ways around this. We can create blogs for you! You get to check and edit them if you want but we can provide a 500-word blog for you every month to keep your website interesting.
The second reason people don’t blog is the fact it is hard to update their website. This shouldn’t be the case.
We build all of our website with a content management system (CMS) so that they can be easily updated, just like we do our own.
If you would like a demo on this just ask!