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Marketing Is More Than Lead Generation

September 4, 2017
Matt Southam

When creating design work for clients we often ask for their logo in vector format. This is often met with a reply of “err, whats a vector?” so we thought we would explain the difference between a vector format and rasterised formats

Images such as Jpegs are made up of lots of pixels. These are at a set dimension meaning you can’t easily enlarge them without them eventually pixellating (looking blocky) so while they are great for web use they are limiting for design.

A vector image allows a designer to manipulate the image very easy as they are made using mathematical calculations to create lines and curves.

Why does this matter? Well if you ever want to print your logo in a large format (a large poster, sign writing on a van or even on a billboard) a vector will allow your designer to enlarge it to any size without it losing any quality. You can also very easily change any colours without it affecting quality meaning it can be adapted to any required purpose

You can see below an example of a JPEG and a vector both enlarged by 400x

How do you know if your logo is in vector format? A good designer will supply you with a logo pack with a range of formats. Hopefully, this includes files ending in either .ai or .eps
you may also have pdfs which will most likely be vector too but occasionally the pdf has been created using rasterized formats

If you have a logo which you don’t have as a vector then we can recreate these for just £50 (+VAT)
This involves tracing the logo and creating an exact replica for you.
If you don’t have a logo we can, of course, make original logos which come with a full logo pack and branding guidelines

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