SEO is constantly evolving. Keeping up with search engine algorithms and industry trends is essential for any business that wants to remain competitive in its market. We can’t predict the future (Google doesn’t tell us its exact algorithm), but we can make some educated guesses about what businesses can expect from SEO in 2023. Let’s take a look!
A recent study found that 42% of adults use voice search at least once a day, and this number is only going to increase as more people adopt voice-enabled devices like smart speakers and home assistants. As such, businesses should be prepared to optimise their content for voice search queries by using natural language, long-tail keywords, and conversational phrases in their content. Write for humans, not for the search bots should be stuck above every copywriter’s desk!
The use of video content continues to grow; according to HubSpot research, 55% of consumers want more video content from brands they support. This means that businesses need to start investing more resources into creating quality video content if they want to stay ahead of their competitors on SERPs (search engine result pages). Videos should also be optimised for SEO by including relevant keywords and descriptions and ensuring videos are correctly embedded on web pages with high-value content. Youtube is the second largest search engine; you will now see videos within Google Search results. If you are not adding video to your arsenal of tools you could be missing out.
AI & Machine Learning
As technology advances, AI (artificial intelligence) and machine learning will become increasingly important for SEO. AI technologies such as chatbots and virtual assistants can help businesses deliver personalised experiences to customers while providing valuable insights into customer behaviour and preferences. AI can also help with keyword research by automatically analysing large amounts of data quickly and accurately so businesses can identify valuable keywords faster than ever before.
ChatGTP is going to change the world of SEO and it will be interesting to see how it pans out. My initial take is that is will speed up content ideas and keyword research but that it should overtake writing your own content. Google classes AI content as spam. Will it be able to tell the differnce between ai and humans? So far we are not sure, and I am sure it will become a game of cat and mouse. But for now, stick to writing your own content.
It’s essential for businesses to stay up-to-date on the latest SEO trends to remain competitive in their industries. Voice search, video content, and AI/machine learning are all technologies that will become increasingly important over the next few years; therefore, it’s crucial for businesses to start investing resources now if they want to stay ahead of the competition. With the right strategies and tactics in place now, your business can position itself for success well into the future!