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Website Terminology

November 11, 2022
Matt Southam

When building your website, your web designer should try and stick to easy-to-understand language. But occasionally, terms get used that you may not be aware of.

That’s why we’ve put together a little glossary of all the website terms you might stumble across so that you can become a website jargon expert!

Hero Section

The very first part of your website homepage a visitor sees when they land on your webpage. Known as a ‘Hero’ section, it can be the ‘hero’ of creating a sale by encouraging people to stay on your website.

H1, H2 & Body Text

H1 are the most important headings on your website and there should only be a single H1 heading on each page.

H2 are sub headings.

Body text is all of the writing in standard-sized font that makes up the main bulk of text on your website.

Think of a newspaper having a headline, sub-headlines and then the main article. It is the same on your website.


The written content of your website is known as ‘copy.’

Hamburger menu

This is also known as the mobile Menu it is the 3 horizontal lines usually found in the top right corner of a website that when clicked opens up a menu with links to different webpages. The 3 lines, unintentionally look like a hamburger!

Landing Page

A page on your website dedicated to a certain service or topic. Often used for driving traffic too from an advert or as a silo structor for SEO purposes.


The full address needed to access a piece of content such as


A business asset that can be used for your website, your emails and enterprise services. Popular ones end in and .com ours is


A small photo on your website that gets bigger when clicked on. It is almost like a ‘sneaky peek’ of the full-size image.


A feature on your website that carousels images or text, such as reviews, either automatically or by being clicked on.

Menu Bar

Often found at the top of your website with links to the different web pages.


How your website visitors find their way around your website. Easy navigation often consists of clearly labelled links so people can find exactly what they’re looking for.


A website that works on both mobile and desktop.


A diagram of all the website pages and how they link. This is used both in the planning and then later, as a file on your website for bots from Google to find all of your pages.

Website Speed

The time it takes for your website to fully load. This can be checked at


Stands for Search Engine Optimisation and consists of different factors that help your website appear higher in Google search results.

Ranking Factor

Google use a number of different factors to decide where to position your website in its organic listing. Things such as copy used and speed are ranking factors.

Bounce Rate

The percentage of website visitors that leave your website immediately after landing. A high bounce rate is not good.


Links to your website embedded on other websites, or links between your own webpages. Ensure all backlinks are trustworthy otherwise this can affect your SEO negatively.


Stands for Content Management System and means you can easily edit the content on your website to suit your needs (WordPress is a popular CMS)


Hopefully this guide gives some insight into the terms used when having a website built. If you are looking for a local Hastings Website Designer who speaks plain language then get a free website quote today

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