Ever heard people say “the only gym session you regret is the one you didn’t do? Well, it’s the same with social media (just, don’t post anything offensive – you might regret that!). Obviously, it’s important that your content is aligned with your brand – but it’s MORE important that your content is actually out there! If you don’t show up regularly for your audience, somebody else will.
Planning your social media content in advance is recommended, but it can be a bit overwhelming! So, we suggest you break it down into monthly and weekly tasks. At the end of the month take an hour to plan out an overview for the next month’s content and then prep the content at the start of each week. For content ideas, we’ve put together a FREE ’28 Days Social’ inspiration calendar!
28 Day Social Media Calendar
At the start of the month:
Step 1 - Print off a blank calendar for the month or find one you can edit right on your computer.
Step 2 - Determine a theme for each week of the month that fits within your niche.
Step 3 - Brainstorm your ideas to post within your chosen theme for each week. Think back to conversations you've had with fellow business owners or influencers, advice you've heard in podcasts, and helpful tips you've read in blog posts. Save articles, note down quotes, and collect ideas on paper as you think of them. All of these ideas will take form later on when you schedule your weekly posts.
At the start of each week:
Step 1 - Research articles that fit within your chosen theme for the week. Pinterest is a great source for this type of content – you can find articles on business, branding, blogging, social media, productivity, and more.
Step 2 - Schedule all of the articles you found for the week. Be sure you also schedule in your own blog posts, announcements, products / services, and newsletter sign up. There are several scheduling services out there, but we personally love to use Buffer because it’s straightforward and minimal.
Step 3 - Engage with your following! Reach out to followers and see how they're doing. Comment, favourite, share, and like other people’s tweets, IG photos, and pins. It's the easiest way to start a conversation and build a closer relationship with your community.
If you're not sure which social media platforms you should be spending your time and energy on, don’t worry. Different platforms meet different needs and we’ll cover this in a later blog post, but for now we recommend that you find out where your dream clients or readers hang out and be there. Don't try to be everywhere all at once. Master one or two platforms before moving to another one.
Are you ready to take the 28 Days Social challenge?
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