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SEO

Is your website playing hide and seek?

Search Engine Optimisation

If you have a website then you want it to be found by potential customers on search engines such as Google. Search Engine Optimisation (SEO) is the process of ensuring that your site can be found, read and ranked by search engines for the keywords that relate to your business.

Our SEO service is designed to ensure the content on your site is relevant, that your site is set up to meet Googles recommendations and that it is in good health.

5 Top Tips to Improve Your SEO

If you want to improve your SEO, we have added our 5 tops tips below. On their own they are important but put together they are a powerful SEO combination.

 

  1. Make sure your page content is relevant
  2. Make sure your page loads quickly
  3. Make sure your H1 and H2 headings are correct and relevant
  4. Update your metadata so that it makes sense
  5. Make sure your website is optimised for mobile

FREE SEO Checklist

Do you want to make the most of your website?

Good News!

We have created a handy checklist to make sure your website can be found.

Improve your SEO with our free online checklist:

Local SEO

Local SEO is making sure your address is known to Google so your site can be delivered if people search for your service in your area. Because we are based in Hastings, we make sure we are known as Hastings Website Designers and a Hastings Marketing Company.

Why is this important? Well, Google wants to present the most relevant results to their clients. If you search for ‘pizza delivery’ you would want the results to show pizza restaurants in your area and this also applies to people searching for your business.

Our SEO Stages

When we start SEO work for your website, we ask for a minimum 6-month commitment. This is because slow and steady wins the race as far as SEO goes and you can’t complete all the work in 1 month.

We start by analysing your site to see how it currently ranks and then we put an SEO plan together. This is likely to start with ensuring that your on-page content is as good as it can be. We will check the titles are correct and that the page content is relevant. There’s no point in sending people to your site if it doesn’t make sense when they arrive.

The next step would be increasing the relevance of your site by adding in a blogging schedule or landing page creation strategy using a silo structure.

Updating and adding pages to your website is key for SEO as it increases the number of pages Google will index and it allows you to have a regularly updated site so that Google knows you are still alive! If you haven’t updated your website in 2 years, how is Google meant to know you are still in business?

Once this process is complete, we’ll look at increasing the number of links back to your site. It is important to note that the days of dodgy backlinks are long gone. We use Directory Citations and we also try to get other relevant blogs or pages to provide a link back to your content.

If you want to check your current Google ranking, we have provided details in this blog post.

Frequently Asked Questions

What do you do?

We start by looking at your website and working with you to get the best out of it. On-page SEO is the starting block of any SEO campaign. This includes ensuring the site loads fast, the correct keywords are used, H1 tags are set correctly, Image Alt tags are set up and title meta tags are optimised. Once this is set up we can look at stage 2.

What's Next?
This is where we look at additional on-site set up. This could include adding a blog or portfolio so that your site is regularly updated. You may not change your home page very often but a blog is a great way to let Google know you are still in business!
Off-site SEO

p>We’ll help ensure you are found by making sure you are listed in key directories. Directory Citations are key for local SEO and help push genuine links to your site. We’d then look to gain high-quality external links from relevant websites such as blogs in your industry.

How much does it cost?

We have packages starting at £450+VAT per month.

What do you need from us?
We would want to know what keywords and phrases you would like to improve your ranking for plus access to your website.
Do you have any proof of your work?

Of course. Why not drop into Google any of these phrases and see who is ranked on the first page!

Hastings Marketing Company

Bexhill Web Design

Hastings Website Designer

We can do the same for you!