Search Engine Optimisation
If you have a website then you want it to be found by potential customers on search engines such as Google. Search Engine Optimisation (SEO) is the process of ensuring that your site can be found, read and ranked by search engines for the keywords that relate to your business.
Our SEO service is designed to ensure the content on your site is relevant, that your site is set up to meet Googles recommendations and that it is in good health.
How does SEO work?
It is worth pointing out that the days of trying to trick Google are long gone. Google are constantly updating their search engine ranking algorithm. Nowadays it is all about creating quality content, setting your website up correctly with the correct H tags & meta descriptions, plus external ranking factors such as high-quality backlinks and social signals.
We will work with you to boost your SEO and help your website appear to new visitors.
Local SEO is ensuring that your address is known to Google so your site can be delivered if people search for your service in your area. We are in Hastings, so for our local SEO work we ensure we are known as Hastings Website Designers and a Hastings Marketing Company.
Why is this important? Well, Google just wants to present the most relevant results to their clients. If you search for 'Pizza Delivery' you would want the results to show Pizza Restaurants close to you and it is the same with people searching for your business.
Our SEO Stages
When we start SEO work for your website, we ask for a minimum 6-month commitment. This is because slow and steady wins the race as far as SEO goes and you can't complete all the work in 1 month.
We start by analysing your site to see how it currently ranks and then we put an SEO plan together. This is likely to start with ensuring that your on-page content is as good as it can be. By this we mean checking titles are suitable and the content is relevant. There is no point sending people to your site if it doesn't make sense when they arrive.
The next step would be increasing the relevance of your site by adding in a blogging schedule or landing page creation strategy.
Updating and adding pages to your website is key for SEO as it increases the number of pages Google will index and it allows you to have a regularly updated site so Google knows you are still alive! If you haven't updated your website in 2 years, how is Google meant to know you are still in business?
Once this process has been completed, we will look at increasing the number of links back to your site. It is important to note that the days of dodgy backlinks are long gone. We use Directory Citations and we also try to get other relevant blogs or pages to provide a link back to your content.
If you want to check your current Google ranking, we have provided details in this blog post.
What do you do?We start by looking at your website and working with you to get the best out of it. On page SEO is the starting block of any SEO campaign. This includes ensuring the site loads fast, the correct keywords are used, H1 Tags are set correctly, Image Alt tags are set up and title meta tags are optimised. Once this is set up we can look at stage 2.
What's next?This is where we look at additional on-site set up. This could include adding a blog or portfolio so that your site is regularly updated. You may not change your home page very often but a blog is a great way to let google know you are still alive!
Off-Site SEOWe will help ensure you are found by making sure you are listed in key directories. Directory Citations are key for local SEO and help push genuine links to your site. We would then look to gain high quality external links from relevant websites such as blogs in your industry.
How much does it cost?We have packages ranging from £350 - £1050 (+VAT) per month depending on your needs.
What do you need from us?We would want to know what keywords and phrases you would like to improve your ranking for plus access to your website.
Do you have any proof of your work?Of course. Why not drop into google any of these phrases and see who is ranked on the first page!...