Get found by those searching for a business like yours.
This is where Google Ads come in.
Google Ads are a Pay Per Click (PPC) process where you can place adverts onto Google’s Search Engine. When someone clicks on your advert and lands on your website, you pay a fee. Simple.
Why Google Advertising?
Google is the primary search engine for all online searches. When we want to search for something online, what do we say? We say “Google it”.
Other search engines exist but let’s be serious, which ones do you use?
Managing your Google Advertising
To have a successful Google Advertising campaign, you don’t just need to create an advert. Google can help you to create an advert, and it is in their interest to do so as they make money when people click on it, but this doesn’t guarantee great results.
To run a successful campaign, you need to make sure that your advert is optimised so that your cost per click (CPC) is as low as possible. Yep, that’s right, not all adverts are charged equally!
And most importantly you need to ensure that your landing page is optimised for the search intent of the clicker. There is no point paying for someone to land on your website if you have no chance of converting them into a lead.
So how do Google Ads work?
In short, an advert is set up and then you assign keywords and phrases that trigger it to be displayed. The trick is to have it displayed so that it is effective, but you don’t want it showing up for searches that are not fully relevant.
For example, if you are selling black and brown shoes online you don’t want to show up when people are searching online ladies shoes or grey men’s shoes! It is about tailoring the adverts and getting really specific with the search terms so that your adverts show to the people who are likely to convert into customers.
What can we do for you?
Here at MJS Media, we have years of experience in running in Google Ads for our clients. We regularly partake in training and ensure we walk it, not just talk it!
If you are looking to set up a Google PPC campaign, or perhaps you are already running your own, why not ask us for a free review?
If you decide to work with us, we’ll set up a marketing strategy to optimise your adverts and increase conversions.
FREE Google Ads Checklist
If you're spending money running Google Ads then you'll want to make sure you get the most out of them.
We have created a handy checklist which includes a full description of each item!
Super charge your Ads by reading all about it here:
If you are ready to drive traffic to your website then get in touch with us today