We know that we form impressions of someone very quickly but this is also true of businesses that we encounter. So where are those first impressions? and what can you do to improve them? Let’s look at 3 examples where first impressions count.
In-person
If you are networking or cold calling then make sure you present yourself in the best way possible. I don’t just mean what you wear, that is a personal choice, but how you speak, your body language and your facial expressions (top tip – smiling is essential).
Then when explaining what you do make sure they understand how you can help them.
You often only get 60 seconds to deliver a pitch when networking and the key to booking meetings from networking is to ensure this 60 seconds connects to the needs of the audience. Speak about how you can solve a problem for them.
You can read more about problem solving here…
Offline
Continuing with the networking it is also likely you will give out a business card. Is this as good as it could be? Does it show how great you are? If you are expecting someone to spend money and use your services yet have gone for the cheapest option on printing business cards can you be taken seriously?
Does your business card look like the standard of service you are offering?
Do you also have printed brochures or leaflets? Do you apologise about them when you give them out? If so they are not good enough.
Online
Now, this is essential as you have little control over who or when someone will find your website and I am assuming you do want people to find your website?
Does it stand out from your competitors? Does it demonstrate “we are professional, credible and good at what we do”?
If not why not? It is the one sales tool which is working for you 24/7.
I would argue it’s your most important sales tool as even if you have met someone at networking and provided that great impression what do we all do when we get back from meeting someone? Look them up online to see if they are the real deal or just talk a good talk!
With this in mind, a website is one of the most important business assets you will invest in. It provides the first impression for people who are searching for the product or service you offer but have never heard of you. It also backs up what you have told someone who you have met at networking and given you card too.
Importantly, compared to your social media platforms (which are still important) your website is 100% owned and operated by you so it can be designed around your needs. You don’t have to worry about important information moving down the feed or someone being distracted by a notification. When a visitor is on your website you can control that journey. Make it count.
