Select Page

Instagram – The New Focus Feature

April 20, 2018
Christina Rapley

Your mission statement is only a few lines long but it is a paragraph which clearly and accurately describes your company and what it does. If it’s good it will sum up your company and your values, if it’s great it will be inspirational.



Since Instagram launched it has regularly been adding new features and when it added the stories function in August 2016, it started to give Snapchat a run for its money. But what’s the latest feature to have been launched recently and is it any good?

Focus


The ‘Focus’ feature will find your face and blur out the background giving your images a professional effect and best of all it works whether you are using your front or rear camera.

This works in a similar way to the portrait feature on the latest iPhones but without the cost of a new phone!

This means that no matter what smartphone you have, you don’t need to use an app to edit your pictures to get this effect before uploading them to Instagram, you can do it all within the app itself.

To use this feature, open the Instagram app, go to your Instagram stories and swipe across to the ‘Focus’ feature and look for a face. Once you have found the face the app will automatically keep the face in focus whilst blurring the background using face detection technology.

This feature works whether you are taking a picture or shooting a video so get creating! Have you used it yet? Is so tag us in a story @mjsmedialtd

If you want to know more about how to use Instagram for business then take a look at our blog post how to use Instagram for business.

Looking for more?

Why a logo should be simple

Why a logo should be simple

When getting a logo designed you may be thinking that to get your money’s worth you should end up with an elaborate logo with clever icons and graphics and multiple colours, but in fact, it’s the opposite. Pretty much all the best logos are simple. And creating a simple logo is a real skill.