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DIY Marketing vs Hiring a Marketing Agency

May 12, 2022
Tom Lyons

Do It Yourself marketing vs hiring a marketing agency is always open for debate.

Sure, you can create your own marketing campaigns, design content for your social media and develop a good marketing plan, but do you have the time and expertise to really make your business stand out?

Marketing can be the difference between a successful business and a business that’s a bit of a flop… so before you choose to go it alone, keep on reading to discover why splashing the cash on a marketing agency isn’t a bad idea!

Experience

Digital marketing is not something you can master in a few weeks. It takes years of work and experience in the industry to gather the necessary knowledge required to create the best marketing strategies and go about implementing them in a way that reaches your target audiences and gets you those sales!

A marketing agency is made up of experts. Their job is to carry out market research, understand your target audience, and develop content that performs. These experts will have skillsets in SEO, PPC, social media marketing, website design and development, copywriting and so on, which they’ll combine to create marketing that words for your business.

The advantage of hiring a marketing agency vs DIY marketing in this case is the sheer knowledge experience that the agency offers. After all, this is what they specialise in, it’s what they do day in and day out. And so, in terms of experience and expertise on the subject matter, choosing a professional marketing agency is the better course of action to take.

Time Efficiency

Digital marketing requires a large investment of time to offer any valuable results.

When considering hiring a marketing agency vs DIY marketing, you need to think of just how much time you have at your disposal. After all, taking shortcuts in the planning and execution of your campaigns can end up causing more harm than gain.

If you choose to outsource your marketing needs to a marketing agency, it leaves you and your team with more time to focus on other areas of your business and existing customers that your skillset is more suited to. Combining with a marketing agency means that your marketing will be fantastic and you’ll be able to invest your time and efforts into creating a seamless experience for your customers.

Cost-Effectiveness

It is the goal of every business owner to get the best results with minimal investments. That’s why the overall costs are always one of the first concerns. Taking a DIY marketing approach will indeed save you money, but it will only do so in the initial stages. 

While doing all the work on your own or with the help of your team will save you money, you’ll soon find that they have less time for their normal work, thus making your team less productive. It will also slow down the entire marketing process, costing you more in the long run, and that will inevitably lead to missing out on leads.

Choosing to use the professional services of a digital marketing company will incur a monthly expense, but it will also provide you with a new source of resources and skills to cater to your needs. You know that working with a marketing agency will get your the results you want, but you can’t guarantee this with DIY marketing.

When you weigh the initial costs with the results, it is definitely worth the investment.

Delegation of Resources

When you hire a marketing agency to handle a separate part of your business, you don’t risk losing out on the existing internal processes. They are experts in their area which gets you results without you having to spend time, money or resources that should be invested into other areas of your business.

However, when you choose to give new activities to an existing team to do, you run the risk of downgrading the quality of service and overall productivity. This can lead to unhappy customers, missed leads and conversions, and overall be less cost-effective than choosing to work with a marketing agency.

This is yet another argument where opting for outside support is more beneficial as it helps you free up internal time and manpower to focus on your business’s main needs.

What Choice Will You Make?

More and more businesses choose to have the expertise of professional digital marketing companies rather than turning to personal knowledge or in-house support. 

Sometimes, a fresh view is all it takes to understand how someone could take their business to a whole new level. Having an external agency take care of your marketing can completely change the dynamic of your business for the better.

So what do you think? If you want to create amazing marketing to reach more people, generate more leads and get people converting into clients, get in touch with us today!

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