I'm travelling back from Brighton SEO day 1, and I've just heard a talk from John Muller of Google. This information is straight from the horse's mouth. What he said aligns closely with what I've been emphasising over the past few years: Google considers a myriad of...
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Slow and Steady Wins the Race: Enhancing Website Trust and Conversion Rates
Most web designers and digital marketers will tell you that making your website load as fast as possible is essential. Users love fast websites, Google loves fast websites, speed is king, the faster the better.But what if i told you that at times slowing things down a...
Unmasking the Cache: Why You Can’t See Website Changes Immediately
Decoding Cache: A Brief Introduction Have you ever been told by your web team that they have implemented new changes, only for you to check and not be able to see the work they have done? More often than not this is due to a thing called Cache. Now before you start...
The Myth of Homepage Sliders: Why They Don’t Slide the Way You Want
Homepage sliders – they seem like the perfect way to showcase all your great content in one place, right? They look sleek and flashy, and they give you the feeling of having a dynamic, interactive website. But, like a bad magic trick, all that glitters isn't gold.The...