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Create Content Which No-one Else Can
While setting our marketing strategy for 2019 we looked back on what had worked and what hadn’t for us during the past year. We also looked at what similar companies were doing in order to compare different strategies, content and trends. When it comes to posting...
Social Currency – How to Get Your Content Shared
So how can a brand create social currency? Put simply, create content which is useful. Why do social media users share what they do? In short, it is to make themselves look good. Social Currency Social Currency is the principle that sharable content is currency for...
Why You Should Be Posting Content Now
Social Media marketing is about creating content, and lots of it. Even a few years ago I would have argued about only creating perfectly created content and making sure it is on message every single time. In 2018 I would now say "just get your content out there" The...
Why Social Media Should be Social
The title sounds like an obvious statement but many small businesses treat social media like they would any other marketing platform - by placing adverts or only talking about their products and services. Today I want to explain why I believe the aim of social media...
Instagram – The New Focus Feature
Since Instagram launched it has regularly been adding new features and when it added the stories function in August 2016, it started to give Snapchat a run for its money. But what’s the latest feature to have been launched recently and is it any good? Focus The...
Live Streaming – Should It be Part of Your Digital Marketing Campaign?
We already know that video is much more engaging and attention grabbing than a static image on social media, live stream just goes that little bit further. You have the initial live stream and then you can still use the video for marketing purposes later down the...
How to Find the Third Party Apps With Access to Your Facebook Data
Now we know that Facebook does, of course, have data on you. It is after all their service you are using, but what about these third-party apps? Luckily you can very easily check which apps you are sharing your data with by taking a look at your Facebook profile...
How to Get a Facebook Verification Badge
One is a grey badge which is generally used for businesses and the other is a blue badge which is used for pages or profiles of public interest. To make this a little clearer the grey badges will usually be used for businesses and companies, whereas the blue...
10 Big Benefits of Social Media for Business
Social Media – do you need it for your business? Well, believe us when we tell you that social media is one of the best and most cost-effective ways to grow your business and reach a wider audience! You need to be showing up for your audience, and with over 2 billion...
How to Watermark Your Images
So, what exactly is a watermark and how easy is it to watermark a photo? A watermark is a faint logo or text which is laid on top of an image to prevent the image from being used without your permission. It will often have the name of the person who has the rights to...