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Create Content Which No-one Else Can

Create Content Which No-one Else Can

While setting our marketing strategy for 2019 we looked back on what had worked and what hadn’t for us during the past year. We also looked at what similar companies were doing in order to compare different strategies, content and trends. When it comes to posting...

Why You Should Be Posting Content Now

Why You Should Be Posting Content Now

Social Media marketing is about creating content, and lots of it. Even a few years ago I would have argued about only creating perfectly created content and making sure it is on message every single time. In 2018 I would now say "just get your content out there" The...

Why Social Media Should be Social

Why Social Media Should be Social

The title sounds like an obvious statement but many small businesses treat social media like they would any other marketing platform - by placing adverts or only talking about their products and services. Today I want to explain why I believe the aim of social media...

Instagram – The New Focus Feature

Instagram – The New Focus Feature

Since Instagram launched it has regularly been adding new features and when it added the stories function in August 2016, it started to give Snapchat a run for its money. But what’s the latest feature to have been launched recently and is it any good? Focus The...

How to Watermark Your Images

How to Watermark Your Images

So, what exactly is a watermark and how easy is it to watermark a photo? A watermark is a faint logo or text which is laid on top of an image to prevent the image from being used without your permission. It will often have the name of the person who has the rights to...