SEO is a complex and ever-changing process. You can’t trick Google, and if you do your website won’t last very long in its search results.
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Marketing Is More than Lead Generation
Every week I find that when it comes to marketing many people think purely in a lead generation scenario. They want some more work so they think the solution is to generate more leads. Sound familiar?
Marketing Funnels Part 3: Conversion
Think about your actual sales process and remove anything that slows down or cancels a purchase and even once someone has said yes keep supporting them as then you will be able to move them to the end of the funnel If you have been following my funnels blog series you...
Marketing Funnels Part 2: Consideration
A prospect is now aware your business exists and has a small understanding of what you can offer. It is now very likely they will be considering you compared to your competition and wanting to know more about you. If you have read part 1 of my blog series about...
Getting Marketing Fit
Over the last 2 months I have been regularly visiting the gym and trying to eat healthier (well reduce the mid-morning biscuits!) and it has made me realise that my approach to personal fitness is similar to the way I suggest a business is marketed, especially on...
Why I Believe You Need 4 People to Build a Website
40,000 google searches happen every single second. That equates to 3.5 billion searches every single day. Now while 50% of that traffic goes to just 1% of the websites on the net (think Facebook, YouTube, Wikipedia) this still leaves an enormous world of opportunity...
Why is Good Content so Important?
Content is more important than ever. With the new (dare I say it) GDPR regulations coming in to play, you can no longer contact customers via the same channels without their undeniable consent. So far, all this has meant for so many of us is a massive influx of...
10 Big Benefits of Social Media for Business
Social Media – do you need it for your business? Well, believe us when we tell you that social media is one of the best and most cost-effective ways to grow your business and reach a wider audience! You need to be showing up for your audience, and with over 2 billion...
Are You Fed Up With Corny Stock Images?
Not only is it a distraction from your content, it also shows the visitors of your website that you aren’t willing to go that extra mile to give them a better experience. And on top of that it means that you are simply advertising the stock photo company instead of...
What Is The Point In Blogging?
It is a great way to stay in contact with your customers and speak to them in an informal way, it feels much more personal than just looking at a website as it has been written from someone’s point of view and this comes across in the narrative. Blogs help you to...
Who do you need on your team when starting a business?
When starting a business or trying to grow an existing one entrepreneurs often try and do everything themselves to save money.
Our Top 5 Marketing Tips
Marketing is simply creating a demand. It is promoting your products and services so that people want them.