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Marketing Funnels Part 3: Conversion

Marketing Funnels Part 3: Conversion

Think about your actual sales process and remove anything that slows down or cancels a purchase and even once someone has said yes keep supporting them as then you will be able to move them to the end of the funnel If you have been following my funnels blog series you...

Marketing Funnels Part 2: Consideration

Marketing Funnels Part 2: Consideration

A prospect is now aware your business exists and has a small understanding of what you can offer. It is now very likely they will be considering you compared to your competition and wanting to know more about you. If you have read part 1 of my blog series about...

Getting Marketing Fit

Getting Marketing Fit

Over the last 2 months I have been regularly visiting the gym and trying to eat healthier (well reduce the mid-morning biscuits!) and it has made me realise that my approach to personal fitness is similar to the way I suggest a business is marketed, especially on...

Why is Good Content so Important?

Why is Good Content so Important?

Content is more important than ever. With the new (dare I say it) GDPR regulations coming in to play, you can no longer contact customers via the same channels without their undeniable consent. So far, all this has meant for so many of us is a massive influx of...

Are You Fed Up With Corny Stock Images?

Are You Fed Up With Corny Stock Images?

Not only is it a distraction from your content, it also shows the visitors of your website that you aren’t willing to go that extra mile to give them a better experience. And on top of that it means that you are simply advertising the stock photo company instead of...

What Is The Point In Blogging?

What Is The Point In Blogging?

It is a great way to stay in contact with your customers and speak to them in an informal way, it feels much more personal than just looking at a website as it has been written from someone’s point of view and this comes across in the narrative. Blogs help you to...