Marketing

Any good marketer will know that you should be marketing the benefits, not the features of what you do. But what does this really mean?

If you have a website chances are you will want to know where it ranks on the major search engines. In this blog we look at a free tool which you can use to track your SERP.

What’s the difference between Product Marketing vs Brand Marketing, and which one is better?

Networking is a great way to build up contacts and get your brand or name out there but with often just 60 seconds to make a pitch to the room how do you get your message to connect with your audience?

SEO is a complex and ever-changing process. You can’t trick Google, and if you do your website won’t last very long in its search results.

Every week I find that when it comes to marketing many people think purely in a lead generation scenario. They want some more work so they think the solution is to generate more leads. Sound familiar?

A prospect is now aware your business exists and has a small understanding of what you can offer. It is now very likely they will be considering you compared to your competition and wanting to know more about you. If you have read part 1 of my blog series about...

Over the last 2 months I have been regularly visiting the gym and trying to eat healthier (well reduce the mid-morning biscuits!) and it has made me realise that my approach to personal fitness is similar to the way I suggest a business is marketed, especially on...

Content is more important than ever. With the new (dare I say it) GDPR regulations coming in to play, you can no longer contact customers via the same channels without their undeniable consent. So far, all this has meant for so many of us is a massive influx of...