When times are good you should advertise, when times are bad you MUST advertise
If you are in the process of considering which website agency should build your new website you are probably comparing proposals and quotes and trying to make sense of it all. But what are the most important aspects you should consider when picking the right agency for you?
Reach/awareness is making people aware of your business and what you do. It is the often the first time someone has been introduced to you. When talking about sales and marketing you often hear about Marketing Funnels. The traditional funnel is shaped like an upside...
You have probably heard of Target Markets and Target Audiences and often these words are used interchangeably but they are in fact slightly different.
Any good marketer will know that you should be marketing the benefits, not the features of what you do. But what does this really mean?
If you have a website chances are you will want to know where it ranks on the major search engines. In this blog we look at a free tool which you can use to track your SERP.
What’s the difference between Product Marketing vs Brand Marketing, and which one is better?
Networking is a great way to build up contacts and get your brand or name out there but with often just 60 seconds to make a pitch to the room how do you get your message to connect with your audience?
When starting a new business, it can be hard to focus on what tools and assets you will need to build and market your brand. Here we will go through some of the startup essentials that you should consider.
SEO is a complex and ever-changing process. You can’t trick Google, and if you do your website won’t last very long in its search results.
Every week I find that when it comes to marketing many people think purely in a lead generation scenario. They want some more work so they think the solution is to generate more leads. Sound familiar?
Think about your actual sales process and remove anything that slows down or cancels a purchase and even once someone has said yes keep supporting them as then you will be able to move them to the end of the funnel If you have been following my funnels blog series you...