I'm travelling back from Brighton SEO day 1, and I've just heard a talk from John Muller of Google. This information is straight from the horse's mouth. What he said aligns closely with what I've been emphasising over the past few years: Google considers a myriad of...
Most web designers and digital marketers will tell you that making your website load as fast as possible is essential. Users love fast websites, Google loves fast websites, speed is king, the faster the better.But what if i told you that at times slowing things down a...
The Power of the Net Promoter Score: A Must-Have Metric for Your Business We all strive for customer satisfaction. But are your customer actaully happy? When it comes to customer satisfaction metrics, there's one in particular that we want to put under the microscope....
Homepage sliders – they seem like the perfect way to showcase all your great content in one place, right? They look sleek and flashy, and they give you the feeling of having a dynamic, interactive website. But, like a bad magic trick, all that glitters isn't gold.The...
If you want to get more Google reviews, then making it easier for people to leave them is one surefire way to do this. Sending a clickable link to people is an effective way to achieve this. However, the question is how to generate this link. In this blog, I will show...
SEO is constantly evolving. Keeping up with search engine algorithms and industry trends is essential for any business that wants to remain competitive in its market. We can't predict the future (Google doesn't tell us its exact algorithm), but we can make some...
Are Google Ads suitable for your business? Firstly let's cover what Google Ads are Google ads is a system of placing an advert within Google's search results when people search for a certain keyword or phrase.When someone clicks on it they are taken to the page on...
If you are going networking and answering the question “what do you do” with your job title, then you are potentially missing out on the opportunity to kickstart a conversation which could lead to your next customer. Picture the scene, you are gathered around the...
Do It Yourself marketing vs hiring a marketing agency is always open for debate. Sure, you can create your own marketing campaigns, design content for your social media and develop a good marketing plan, but do you have the time and expertise to really make your...
In 2020, the loading speed of a website became a ranking factor on Google. A Google Ranking Factor may be a little tricky to get your head around so let’s explore this further. What is a Google ranking factor? Google uses an algorithm made up of many factors to decide...
Everyone knows that websites are one of the most critical marketing features for a business, no matter the industry. However, knowing what makes a good website isn’t such common knowledge. Here are six easy changes and additions you can make to your website to get...
Who is your website built for? When building a website, it’s important to ask the question ‘Who is my website built for?’ Google? So that it ranks well. The boss? So you can keep your job. Or for who it is meant to be for… your visitors. The Power of Kindness When we...