Your logo doesn't need to be bigger. Not on your website, not on your flyer, not on your advert. In recent years we have seen a cultural shift from ‘less is more’ to ‘bigger is better’. Think cars, smartphones, TVs… we are constantly being told that a large size is...
A well-designed website is likely to last 3 to 7 years, but that isn’t the only reason for a redesign. Your decision should also depend on whether or not it is delivering real business results. Why should your website be up to date? As your business evolves, so...
When deciding on an agency or designer to work with, it is important to make sure they have the skills and experience to deliver a successful website. What we mean by a “successful website” is, quite simply, it achieves the goals you have set out for it. Your website...
Do you want to create the perfect landing page? Find out how in our blog.
Getting visitors to your website is a great feeling, all your hard work is paying off. But if new leads are not coming in and money isn't appearing in your bank, is your website really working? Before we jump into which one you should concentrate on, let's define what...
When times are good you should advertise, when times are bad you MUST advertise
If you are in the process of considering which website agency should build your new website you are probably comparing proposals and quotes and trying to make sense of it all. But what are the most important aspects you should consider when picking the right agency for you?
Reach/awareness is making people aware of your business and what you do. It is the often the first time someone has been introduced to you. When talking about sales and marketing you often hear about Marketing Funnels. The traditional funnel is shaped like an upside...
You have probably heard of Target Markets and Target Audiences and often these words are used interchangeably but they are in fact slightly different.
Any good marketer will know that you should be marketing the benefits, not the features of what you do. But what does this really mean?
If you have a website chances are you will want to know where it ranks on the major search engines. In this blog we look at a free tool which you can use to track your SERP.
What’s the difference between Product Marketing vs Brand Marketing, and which one is better?