If you are going networking and answering the question “what do you do” with your job title, then you are potentially missing out on the opportunity to kickstart a conversation which could lead to your next customer. Picture the scene, you are gathered around the...
Do It Yourself marketing vs hiring a marketing agency is always open for debate. Sure, you can create your own marketing campaigns, design content for your social media and develop a good marketing plan, but do you have the time and expertise to really make your...
In 2020, the loading speed of a website became a ranking factor on Google. A Google Ranking Factor may be a little tricky to get your head around so let’s explore this further. What is a Google ranking factor? Google uses an algorithm made up of many factors to decide...
Everyone knows that websites are one of the most critical marketing features for a business, no matter the industry. However, knowing what makes a good website isn’t such common knowledge. Here are six easy changes and additions you can make to your website to get...
Who is your website built for? When building a website, it’s important to ask the question ‘Who is my website built for?’ Google? So that it ranks well. The boss? So you can keep your job. Or for who it is meant to be for… your visitors. The Power of Kindness When we...
What is marketing? It’s the process of getting a message about something to the people that need to see it, whether that’s letting kids know there’s a funky new cereal that’s just hit the shelves, or making dads aware of the Elvis tribute act performing at the local...
Now, you’ve often heard the term ‘SEO’ being thrown about a lot when it comes to websites and marketing, and you probably know that it’s important… but what on earth actually is it? SEO is short for Search Engine Optimisation. This simply means the steps you can take...
Do you think your website needs a more modern touch?
If you don’t know, how can you tell?
Here are some of the signs that your website design is out of date.
Is knowledge really a curse? It can be if the visitors to your website don’t understand the language or terminology you are using.
Your logo doesn't need to be bigger. Not on your website, not on your flyer, not on your advert. In recent years we have seen a cultural shift from ‘less is more’ to ‘bigger is better’. Think cars, smartphones, TVs… we are constantly being told that a large size is...
A well-designed website is likely to last 3 to 7 years, but that isn’t the only reason for a redesign. Your decision should also depend on whether or not it is delivering real business results. Why should your website be up to date? As your business evolves, so...
When deciding on an agency or designer to work with, it is important to make sure they have the skills and experience to deliver a successful website. What we mean by a “successful website” is, quite simply, it achieves the goals you have set out for it. Your website...