What is marketing? It’s the process of getting a message about something to the people that need to see it, whether that’s letting kids know there’s a funky new cereal that’s just hit the shelves, or making dads aware of the Elvis tribute act performing at the local...
Now, you’ve often heard the term ‘SEO’ being thrown about a lot when it comes to websites and marketing, and you probably know that it’s important… but what on earth actually is it? SEO is short for Search Engine Optimisation. This simply means the steps you can take...
Do you think your website needs a more modern touch?
If you don’t know, how can you tell?
Here are some of the signs that your website design is out of date.
Is knowledge really a curse? It can be if the visitors to your website don’t understand the language or terminology you are using.
Your logo doesn't need to be bigger. Not on your website, not on your flyer, not on your advert. In recent years we have seen a cultural shift from ‘less is more’ to ‘bigger is better’. Think cars, smartphones, TVs… we are constantly being told that a large size is...
A well-designed website is likely to last 3 to 7 years, but that isn’t the only reason for a redesign. Your decision should also depend on whether or not it is delivering real business results. Why should your website be up to date? As your business evolves, so...
When deciding on an agency or designer to work with, it is important to make sure they have the skills and experience to deliver a successful website. What we mean by a “successful website” is, quite simply, it achieves the goals you have set out for it. Your website...
Do you want to create the perfect landing page? Find out how in our blog.
Getting visitors to your website is a great feeling, all your hard work is paying off. But if new leads are not coming in and money isn't appearing in your bank, is your website really working? Before we jump into which one you should concentrate on, let's define what...
When times are good you should advertise, when times are bad you MUST advertise
If you are in the process of considering which website agency should build your new website you are probably comparing proposals and quotes and trying to make sense of it all. But what are the most important aspects you should consider when picking the right agency for you?
Reach/awareness is making people aware of your business and what you do. It is the often the first time someone has been introduced to you. When talking about sales and marketing you often hear about Marketing Funnels. The traditional funnel is shaped like an upside...