A well-designed website is likely to last 3 to 7 years, but that isn’t the only reason for a redesign. Your decision should also depend on whether or not it is delivering real business results. Why should your website be up to date? As your business evolves, so...
Marketing
5 Questions to Ask Your Web Designer
When deciding on an agency or designer to work with, it is important to make sure they have the skills and experience to deliver a successful website. What we mean by a “successful website” is, quite simply, it achieves the goals you have set out for it. Your website...
How to Create the Perfect Landing Page
Do you want to create the perfect landing page? Find out how in our blog.
CRO VS SEO
Getting visitors to your website is a great feeling, all your hard work is paying off. But if new leads are not coming in and money isn't appearing in your bank, is your website really working? Before we jump into which one you should concentrate on, let's define what...
How to Keep Your Marketing Going
When times are good you should advertise, when times are bad you MUST advertise
5 Things You Should Look for in a Web Agency
If you are in the process of considering which website agency should build your new website you are probably comparing proposals and quotes and trying to make sense of it all. But what are the most important aspects you should consider when picking the right agency for you?
Marketing Funnels Part 1: Reach
Reach/awareness is making people aware of your business and what you do. It is the often the first time someone has been introduced to you. When talking about sales and marketing you often hear about Marketing Funnels. The traditional funnel is shaped like an upside...
Target Markets vs Target Audiences
You have probably heard of Target Markets and Target Audiences and often these words are used interchangeably but they are in fact slightly different.
People Don’t Want Toothpaste
Any good marketer will know that you should be marketing the benefits, not the features of what you do. But what does this really mean?
How to Track Your Google Ranking
If you have a website chances are you will want to know where it ranks on the major search engines. In this blog we look at a free tool which you can use to track your SERP.
Product Marketing vs Brand Marketing
What’s the difference between Product Marketing vs Brand Marketing, and which one is better?
The XYZ of Networking
Networking is a great way to build up contacts and get your brand or name out there but with often just 60 seconds to make a pitch to the room how do you get your message to connect with your audience?