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The XYZ of Networking

The XYZ of Networking

Networking is a great way to build up contacts and get your brand or name out there but with often just 60 seconds to make a pitch to the room how do you get your message to connect with your audience?

Create Content Which No-one Else Can

Create Content Which No-one Else Can

While setting our marketing strategy for 2019 we looked back on what had worked and what hadn’t for us during the past year. We also looked at what similar companies were doing in order to compare different strategies, content and trends. When it comes to posting...

Marketing Funnels Part 2: Consideration

Marketing Funnels Part 2: Consideration

A prospect is now aware your business exists and has a small understanding of what you can offer. It is now very likely they will be considering you compared to your competition and wanting to know more about you. If you have read part 1 of my blog series about...

Writing Copy for SEO

Writing Copy for SEO

Here are our top tips for setting up your page with SEO friendly content. The majority of website owners want their website to rank highly on the popular search engines such as Google, and while there are lots of ranking factors to keep in mind content is still king...

Getting Marketing Fit

Getting Marketing Fit

Over the last 2 months I have been regularly visiting the gym and trying to eat healthier (well reduce the mid-morning biscuits!) and it has made me realise that my approach to personal fitness is similar to the way I suggest a business is marketed, especially on...

Why is Good Content so Important?

Why is Good Content so Important?

Content is more important than ever. With the new (dare I say it) GDPR regulations coming in to play, you can no longer contact customers via the same channels without their undeniable consent. So far, all this has meant for so many of us is a massive influx of...

What is SSL?

What is SSL?

You may hear the term ‘SSL Certificate’ or ‘HTTPS’ thrown about a lot by ourselves or other techy people… But do you know what they mean and why they’re so important? You may hear the term ‘SSL Certificate’ or ‘HTTPS’ thrown about a lot by ourselves or other techy...