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Getting Marketing Fit

Getting Marketing Fit

Over the last 2 months I have been regularly visiting the gym and trying to eat healthier (well reduce the mid-morning biscuits!) and it has made me realise that my approach to personal fitness is similar to the way I suggest a business is marketed, especially on...

Why is Good Content so Important?

Why is Good Content so Important?

Content is more important than ever. With the new (dare I say it) GDPR regulations coming in to play, you can no longer contact customers via the same channels without their undeniable consent. So far, all this has meant for so many of us is a massive influx of...

What is SSL?

What is SSL?

You may hear the term ‘SSL Certificate’ or ‘HTTPS’ thrown about a lot by ourselves or other techy people… But do you know what they mean and why they’re so important? You may hear the term ‘SSL Certificate’ or ‘HTTPS’ thrown about a lot by ourselves or other techy...

How to Watermark Your Images

How to Watermark Your Images

So, what exactly is a watermark and how easy is it to watermark a photo? A watermark is a faint logo or text which is laid on top of an image to prevent the image from being used without your permission. It will often have the name of the person who has the rights to...

Are You Fed Up With Corny Stock Images?

Are You Fed Up With Corny Stock Images?

Not only is it a distraction from your content, it also shows the visitors of your website that you aren’t willing to go that extra mile to give them a better experience. And on top of that it means that you are simply advertising the stock photo company instead of...

I Like Big Files, and I Cannot Lie

I Like Big Files, and I Cannot Lie

Big files take up lots of hard drive space, take forever to download and upload, and they can be difficult to send to people. There's not much we can do about this though, it's just the nature of computers. But we can make the latter easier. In this industry, large...

What Is The Point In Blogging?

What Is The Point In Blogging?

It is a great way to stay in contact with your customers and speak to them in an informal way, it feels much more personal than just looking at a website as it has been written from someone’s point of view and this comes across in the narrative. Blogs help you to...

What Does Your Mission Statement Say About You?

What Does Your Mission Statement Say About You?

What is a mission statement? Your mission statement is only a few lines long but it is a paragraph which clearly and accurately describes your company and what it does. If it’s good it will sum up your company and your values, if it’s great it will be inspirational. A...