You have probably heard of Target Markets and Target Audiences and often these words are used interchangeably but they are in fact slightly different.
Research shows they are annoying, but stats show they increase conversions. What should you do?
You only get one chance to make a first impression.
Any good marketer will know that you should be marketing the benefits, not the features of what you do. But what does this really mean?
If you have a website chances are you will want to know where it ranks on the major search engines. In this blog we look at a free tool which you can use to track your SERP.
Domain Names and Web Hosting are essential parts of running your website, but what’s the difference between them?
What’s the difference between Product Marketing vs Brand Marketing, and which one is better?
Networking is a great way to build up contacts and get your brand or name out there but with often just 60 seconds to make a pitch to the room how do you get your message to connect with your audience?
Times have changed. With super speed broadband, wifi and shared folders like Dropbox, we can access all of our files no matter where we are. So what does this mean for the workplace? Do we still need the office environment?
When starting a new business, it can be hard to focus on what tools and assets you will need to build and market your brand. Here we will go through some of the startup essentials that you should consider.
SEO is a complex and ever-changing process. You can’t trick Google, and if you do your website won’t last very long in its search results.
Every week I find that when it comes to marketing many people think purely in a lead generation scenario. They want some more work so they think the solution is to generate more leads. Sound familiar?