Any good marketer will know that you should be marketing the benefits, not the features of what you do. But what does this really mean?
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How to Track Your Google Ranking
If you have a website chances are you will want to know where it ranks on the major search engines. In this blog we look at a free tool which you can use to track your SERP.
Domain Names and Websites and Hosting, Oh My!
Domain Names and Web Hosting are essential parts of running your website, but what’s the difference between them?
Product Marketing vs Brand Marketing
What’s the difference between Product Marketing vs Brand Marketing, and which one is better?
The XYZ of Networking
Networking is a great way to build up contacts and get your brand or name out there but with often just 60 seconds to make a pitch to the room how do you get your message to connect with your audience?
Does Working from Home Really Work?
Times have changed. With super speed broadband, wifi and shared folders like Dropbox, we can access all of our files no matter where we are. So what does this mean for the workplace? Do we still need the office environment?
11 Start-Up Essentials Your Business Might Need
When starting a new business, it can be hard to focus on what tools and assets you will need to build and market your brand. Here we will go through some of the startup essentials that you should consider.
What Do Website Owners Need to Be Aware of for Ranking in 2019?
SEO is a complex and ever-changing process. You can’t trick Google, and if you do your website won’t last very long in its search results.
Marketing Is More than Lead Generation
Every week I find that when it comes to marketing many people think purely in a lead generation scenario. They want some more work so they think the solution is to generate more leads. Sound familiar?
Create Content Which No-one Else Can
While setting our marketing strategy for 2019 we looked back on what had worked and what hadn’t for us during the past year. We also looked at what similar companies were doing in order to compare different strategies, content and trends. When it comes to posting...
Marketing Funnels Part 2: Consideration
A prospect is now aware your business exists and has a small understanding of what you can offer. It is now very likely they will be considering you compared to your competition and wanting to know more about you. If you have read part 1 of my blog series about...
Writing Copy for SEO
Here are our top tips for setting up your page with SEO friendly content. The majority of website owners want their website to rank highly on the popular search engines such as Google, and while there are lots of ranking factors to keep in mind content is still king...