Do It Yourself marketing vs hiring a marketing agency is always open for debate. Sure, you can create your own marketing campaigns, design content for your social media and develop a good marketing plan, but do you have the time and expertise to really make your...
Business
Why is Loading Speed Vital for a Website?
In 2020, the loading speed of a website became a ranking factor on Google. A Google Ranking Factor may be a little tricky to get your head around so let’s explore this further. What is a Google ranking factor? Google uses an algorithm made up of many factors to decide...
Who Is your website built for?
Who is your website built for? When building a website, it’s important to ask the question ‘Who is my website built for?’ Google? So that it ranks well. The boss? So you can keep your job. Or for who it is meant to be for… your visitors. The Power of Kindness When we...
Traditional Marketing vs. Digital Marketing: The What, The Why & The How
What is marketing? It’s the process of getting a message about something to the people that need to see it, whether that’s letting kids know there’s a funky new cereal that’s just hit the shelves, or making dads aware of the Elvis tribute act performing at the local...
The Curse of Knowledge
Is knowledge really a curse? It can be if the visitors to your website don’t understand the language or terminology you are using.
How long does it take to rank a webpage with Google
It is one of the most common questions when building a website or providing SEO on an existing site. How long until I rank at the top of Google?
SEO in 2021
Let's have a little disclaimer first of all. Google doesn't tell us exactly what its algorithm is for ranking websites. It does give us some guidance, and when it releases a significant algorithm update, it will often provide website owners with some advanced warning....
Virtual meeting etiquette
To mute, or not to mute, that is the question. We are a year into a pandemic which has made virtual meetings a normal daily occurrence. In this blog, we look at meeting etiquette while online.
5 Questions to Ask Your Web Designer
When deciding on an agency or designer to work with, it is important to make sure they have the skills and experience to deliver a successful website. What we mean by a “successful website” is, quite simply, it achieves the goals you have set out for it. Your website...
CRO VS SEO
Getting visitors to your website is a great feeling, all your hard work is paying off. But if new leads are not coming in and money isn't appearing in your bank, is your website really working? Before we jump into which one you should concentrate on, let's define what...
Some Learnings so Far from the Covid-19 Pandemic
Wow, what a month March 2020 was. It started fairly normally. Client meetings, strategy planning sessions, giving a presentation at a local college etc etc and then boom! Covid-19 slapped us in the face like a hangover on a Monday.
12 Tips for Working from Home
If you are suddenly working from home having never really done it before, you might be finding it difficult to establish a routine and get things done. But we are here to the rescue with some helpful tips to keep your work/life balance, stay sane and stay productive.