The Power of the Net Promoter Score: A Must-Have Metric for Your Business We all strive for customer satisfaction. But are your customer actaully happy? When it comes to customer satisfaction metrics, there's one in particular that we want to put under the microscope....
SEO is constantly evolving. Keeping up with search engine algorithms and industry trends is essential for any business that wants to remain competitive in its market. We can't predict the future (Google doesn't tell us its exact algorithm), but we can make some...
When building your website, your web designer should try and stick to easy-to-understand language. But occasionally, terms get used that you may not be aware of. That’s why we’ve put together a little glossary of all the website terms you might stumble across so that...
Are Google Ads suitable for your business? Firstly let's cover what Google Ads are Google ads is a system of placing an advert within Google's search results when people search for a certain keyword or phrase.When someone clicks on it they are taken to the page on...
If you're starting a business, one of the first steps you need to take is setting up your website. This can be overwhelming if you're not sure where to start. Understanding the differences between a domain name, website, email and website hosting will help make this...
If you are going networking and answering the question “what do you do” with your job title, then you are potentially missing out on the opportunity to kickstart a conversation which could lead to your next customer. Picture the scene, you are gathered around the...
Do It Yourself marketing vs hiring a marketing agency is always open for debate. Sure, you can create your own marketing campaigns, design content for your social media and develop a good marketing plan, but do you have the time and expertise to really make your...
In 2020, the loading speed of a website became a ranking factor on Google. A Google Ranking Factor may be a little tricky to get your head around so let’s explore this further. What is a Google ranking factor? Google uses an algorithm made up of many factors to decide...
Who is your website built for? When building a website, it’s important to ask the question ‘Who is my website built for?’ Google? So that it ranks well. The boss? So you can keep your job. Or for who it is meant to be for… your visitors. The Power of Kindness When we...
What is marketing? It’s the process of getting a message about something to the people that need to see it, whether that’s letting kids know there’s a funky new cereal that’s just hit the shelves, or making dads aware of the Elvis tribute act performing at the local...
Is knowledge really a curse? It can be if the visitors to your website don’t understand the language or terminology you are using.
It is one of the most common questions when building a website or providing SEO on an existing site. How long until I rank at the top of Google?