Our client already knew that they would be using pink and teal paint throughout the interior of the salon itself when they renovated, so were keen to incorporate this palette into the whole brand.
We began with the logo design; an elegant wordmark and submark to distinctly identify the luxury brand. The logo sits beautifully in white against a soft, eggshell pink background, or coated with our custom gold gradient against a rich teal. The logo design process determined the colour palette for the brand.
We also created some social media graphics for Facebook and Instagram, including profile and cover images and some square posts to promote the new brand and their upcoming launch events.
Moving on, we produced beautiful appointment cards, referral cards and review incentive cards, and salon pricelists.