Search Engine Optimisation
Our SEO strategy has involved ensuring that all key landing pages are optimised for the search terms potential customers are using on search engines such as Google.
Social Media Marketing
We manage Marble 2 Marvels Facebook, Instagram and Twitter to ensure they are consistent and easy to find on all three platforms. The strategy has involved creating high quality, unique and branded content to showcase the quality of their work.
Print marketing is as important as digital marketing. Bringing together stunning images with information about the various services offered, we designed two beautiful A4 brochures showcasing their work.
Blogs and News
Blogging is key to any digital marketing strategy and we have ensured there has been consistent and high-quality content across Marbel 2 Marvels blog feed.
These have continued to establish them as a market leader in their industry, plus allowing customers to learn more about the processes and expertise Marble 2 Marvel has.
Facebook and Google Advertising
Once we had developed lots of high-quality content we knew we wanted to increase the reach of this. Using Facebook, Instagram and Google Ads PPC we directed targeted audiences to specific landing pages created especially for each campaign. Constant monitoring enabled us to track and edit these campaigns to ensure they are optimised at all times.
All too often, marketers will focus all of their attention on creating new leads for their client, but they neglect the current customer database. By utilising the current database for email marketing, we make sure that customers that have bought from them once are not forgotten as the product range and services continue to grow.
Using various tools to measure customer interaction and interest, we could see that the client's current website was failing to convert active prospects into contactable leads. With this insight into the customer journey, we were able to design and build a completely new bespoke website. This website reflects the high quality of Marble 2 Marvel as a brand and a company. Targeted landing pages with information relevant to various adverts a visitor has clicked increase the likelihood of customer action.