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Case Study

Hart Events

Hart Events, a new events and entertainment business, were in need of a new brand identity.

We started with the logo.

Hart Events provide specialist entertainment for parties, weddings, corporate events and more, including DJ services, photo booths and LED letters and numbers. This is a wide market, and the client wanted a modern and fun logo to convey the type of services they offer and their ethos as a brand.

We began with several concepts and narrowed them down to a few ideas to present to the client.

We received positive feedback on all of the concepts we presented, but eventually the client chose the third option as it was the most fun and relaxed with a “party” vibe – professional but not overly corporate. The logo also tied in well with the style of LED lettering that the company provide for parties.

We experimented with colour combinations, with the final logo being coloured in black and magenta.

Business Cards

With the logo finalised we moved on to produce business cards designed with the brand as whole in mind, incorporating the bold brand colours and pulling in elements such as the dotted pattern within the logo.

Social Media Pack

We also put together a basic social media pack containing a profile and cover images for the Hart Events Facebook page.


Now that the company had a cohesive brand with business cards and completed social profile, they required some flyers designed to promote themselves in a printed form. Using brand imagery and the information provided by the client, here is what we produced.