Born Ready Fitness
Born Ready Fitness approached us in early 2019, looking for a total rebrand for their business.
This would involve a brand new logo and icon complete with a house style including typography rules and brand colours, from which we would then design business cards, flyers, a fresh timetable, a new website and fitness apparel.
Old branding and logo
We started of course with the new logo.
After lots of brainstorming about where the current brand sat and where it aimed to be, we produced a few early concepts.
Born Ready liked this logo and so did we. It was certainly a step up from their current branding, but not too drastic a change. However, we felt that there was more potential. So we continued to work on it, eventually stripping away the containing frame entirely and developing custom typography until we ended up with something brand new that we all loved.
We tested a few colour schemes before deciding on a gold gradient against a matte off-black.
With the logo finalised we produced a style guidelines booklet for the Born Ready Fitness brand, detailing the logomarks, typefaces and colour scheme.