It's better than your old car and you plan to have it washed every week
and serviced every year. But like most of us, this enthusiasm soon
A website, like a car, only keeps running if you put fuel in it. Otherwise, you may as well declare your website sorn!
So how can you keep your website running? The simplest way is keeping it updated by adding new content. Google love a regularly updated website so it's a great way to improve your SEO.
Now by updating it I don't mean keep changing your pages as most of your main website pages never need to change but what I mean is by adding new content. We do this by adding portfolio pieces and regularly blogging.
What can you blog about? Anything related to your sector! Marketing and content creation go hand in hand. Blogs help establish you as a market leader, give you a platform for telling people about how you can help them, provide you with something to share on social media and as mentioned above are great for SEO.
So why aren't more people doing them?
It could be two reasons.
Firstly it could be creating the content. Well, there are ways around this. You know your business best so ideally it should be you but if you provide some topics we can create blogs for you. You get to check and edit them if you want but we can provide a 500-word blog for you every month to keep your website interesting.
The second reason people don't blog is the fact it is hard to update their website. This shouldn't be the case.
We have developed our Graphite system to solve this problem. If you can operate Microsoft word, you can write a blog! The admin section within Graphite is set up with only what you need. So a new blog will be as simple as clicking "new blog" putting in a title, adding the content and clicking publish. What could be simpler?
If you would like a demo on this just ask!