It’s what consumers want
There is only one place to begin, and this is the fact that consumers enjoy blog posts. In fact, 90 per cent said they find the content useful, 82 per cent enjoy reading relevant content from brands, and 70 per cent said they learn about a business through articles rather than ads.
It provides a positive ROI
Research indicates that digital marketing professionals that prioritise blogging are 13x more likely to experience a positive Return on Investment for their efforts.
It helps with lead generation
Blogging is extremely effective in terms of lead generation. Small companies with blogs generate 126 per cent more leads. Also, the benefits are especially felt in the B2B market. B2B marketers that have a blog generate 67 per cent more leads than those that do not.
It shows your expertise
A blog enables you to position your business as an expert in the industry. This is a great way to stand out from the competition, and it builds trust with consumers.
It improves SEO
Blogging will boost your search engine ranking, and it does this in a number of different ways. Of course, you should be incorporating keywords and internal anchor links that will help boost your exposure, but websites that contain a blog tend to have 434 per cent more indexed pages. This is a vital factor to improve your SEO, as it means you have a great deal of content for search engines to crawl and index, which in turn makes your website more recognisable. If that wasn’t enough, businesses have 97 per cent more links to their website if they have a blog.
Blog posts are shareable
People will share your blog posts on the likes of Twitter, Facebook, and other social media websites, giving your business greater exposure. Social Signals is another SEO ranking factor too!
It gives your company a voice
Last but not least, blogging is also beneficial for your digital marketing strategy because it gives your business a voice. It creates a place where you can share company initiatives beyond your site, comment on market trends or timely news topics, and talk about your new services or products. It lets the personality of your brand shine through, and shows people what you are all about.
So whether your business has been up and running for a while, or you’re looking to make a splash with a new start-up, now is certainly the right time to add a regular blog to your content marketing schedule.