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Keeping your social media marketing going over the festive period

Monday 18th of December 2017

Matt Southam

It is very easy to fully close down your business over Christmas. The temptation of closing the doors and eating mince pies until you feel sick every day can be quite enticing however when you return to work in January you may be wishing you had put some effort into marketing your business over the holiday period!
Remembering that as well as you being off so are lots of other people and one thing we spend a lot of time doing in our spare time is browsing social media.

So how can you make the most of this?

The first thing to do is decided what you are going to post about over the holiday period and then we will look at scheduling it so you don’t have to do any of the work!

One idea which works well for us is to do a 12 days of Christmas set of posts where each day we take a look back at a portfolio item from the year. This helps remind your followers of the work you have done and may help them think about getting in touch to book some time in January

If you sell products why not feature a product each day telling customers a little bit more about it? Remember to sell the benefits, not the features, but this is a great way to introduce either new or long-standing product lines.

If you would like to inject some fun into your posts then why not schedule some in to help break up the direct product posts. Depending on your industry it could be “No need for another lynx box set? sell it on eBay and then treat yourself in our January sale”

How to programme these posts.

Using Facebook business manager you can now schedule your posts for each day when creating them, however, if you are posting to other channels such as Twitter then we would recommend managing it all via a piece of third-party software.
We use Buffer, however, any of the leaders such as HootSuite are also great. If you wanted to check buffer out they offer a free version if you only have a few profiles.
By using these bits of software you can easily see your schedule at a glance and move posts about it needed.
You can then sit back and enjoy those mince pies!

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