You have probably seen it, and may even use it in your own marketing but if not let's look at why you should be making the most of content marketing and what you should be writing about.
When creating content you need to think of what your visitors want, not what you want to tell them. This is a simple mindset which will ensure that your content is helpful and useful.
Helping and selling are just 2 letters different but in content marketing make sure you are helping!
We create blog posts to help people get better at marketing or provide simple "How To" guides
Examples of this are our posts about optimising images, checking google ranking or how secure is your password.
So what process should you follow when creating content? As we mentioned above you should try and make your website a resource for visitors. When setting out our blogging schedule we write down as many titles for blogs as we can think of. We then go through each and check all are useful. If they're not we scrap them.
A good way to do this is to think of the questions that your visitors often ask. Our blog post about free image resources was created as we often get asked "where can I get some free images"
These are also the questions people will be searching for on Google so by answering them it will help your SEO.
If you are in an industry with constantly changing news then help
your visitors stay on top of this by writing about the latest news.
This content is also shareable as we all like to have "Social Currency" and look like we are ahead of everyone by knowing the latest news!
If you are stuck with creating content then get in touch and we can show you how we can create a monthly blog for you for just £50.