Target Markets vs Target Audiences
You have probably heard of Target Markets and Target Audiences and often these words are used interchangeably but they are in fact slightly different.
Pop-ups. Should you ditch them?
Research shows they are annoying, but stats show they increase conversions. What should you do?
Making that great first impression
You only get one chance to make a first impression.
People don't want toothpaste
Any good marketer will know that you should be marketing the benefits, not the features of what you do. But what does this really mean?
How to track your Google Ranking
If you have a website chances are you will want to know where it ranks on the major search engines. In this blog we look at a free tool which you can use to track your SERP.
Domain Names and Websites and Hosting, Oh my!
Domain Names and Web Hosting are essential parts of running your website, but what's the difference between them?
Product Marketing vs Brand Marketing
What's the difference between Product Marketing vs Brand Marketing, and which one is better?
The XYZ of networking
Networking is a great way to build up contacts and get your brand or name out there but with often just 60 seconds to make a pitch to the room how do you get your message to connect with your audience?
Does working from home really work?
Times have changed. With super speed broadband, wifi and shared folders like Dropbox, we can access all of our files no matter where we are. So what does this mean for the workplace? Do we still need the office environment?
How to keep your employees happy at work
A happy workplace is a productive workplace.