Product Marketing vs Brand Marketing
What's the difference between Product Marketing vs Brand Marketing, and which one is better?
The XYZ of networking
Networking is a great way to build up contacts and get your brand or name out there but with often just 60 seconds to make a pitch to the room how do you get your message to connect with your audience?
Does working from home really work?
Times have changed. With super speed broadband, wifi and shared folders like Dropbox, we can access all of our files no matter where we are. So what does this mean for the workplace? Do we still need the office environment?
How to keep your employees happy at work
A happy workplace is a productive workplace.
11 Start-Up Essentials Your Business Might Need
When starting a new business, it can be hard to focus on what tools and assets you will need to build and market your brand. Here we will go through some of the startup essentials that you should consider.
What do website owners need to be aware of for ranking in 2019?
SEO is a complex and ever-changing process. You can't trick Google, and if you do your website won't last very long in its search results.
Marketing is more than lead generation
Every week I find that when it comes to marketing many people think purely in a lead generation scenario. They want some more work so they think the solution is to generate more leads. Sound familiar?
Marketing Funnels Part 3: Conversion
Think about your actual sales process and remove anything that slows down or cancels a purchase and even once someone has said yes keep supporting them as then you will be able to move them to the end of the funnel
Create content which no one else can
While setting our marketing strategy for 2019 we looked back on what had worked and what hadn’t for us during the past year. We also looked at what similar companies were doing in order to compare different strategies, content and trends.
Marketing Funnels Part 2: Consideration
A prospect is now aware your business exists and has a small understanding of what you can offer. It is now very likely they will be considering you compared to your competition and wanting to know more about you.