Blog

Product Marketing vs Brand Marketing

  • 10th of July 2019
  • 2 minutes

What's the difference between Product Marketing vs Brand Marketing, and which one is better?

Read

The XYZ of networking

  • 26th of June 2019
  • 2 minutes

Networking is a great way to build up contacts and get your brand or name out there but with often just 60 seconds to make a pitch to the room how do you get your message to connect with your audience?

Read

Does working from home really work?

  • 18th of June 2019
  • 2 minutes

Times have changed. With super speed broadband, wifi and shared folders like Dropbox, we can access all of our files no matter where we are. So what does this mean for the workplace? Do we still need the office environment?

Read

How to keep your employees happy at work

  • 22nd of May 2019
  • 3 minutes

A happy workplace is a productive workplace.

Read

11 Start-Up Essentials Your Business Might Need

  • 5th of April 2019
  • 4 minutes

When starting a new business, it can be hard to focus on what tools and assets you will need to build and market your brand. Here we will go through some of the startup essentials that you should consider.

Read

What do website owners need to be aware of for ranking in 2019?

  • 21st of March 2019
  • 3 minutes

SEO is a complex and ever-changing process. You can't trick Google, and if you do your website won't last very long in its search results.

Read

Marketing is more than lead generation

  • 19th of February 2019
  • 3 minutes

Every week I find that when it comes to marketing many people think purely in a lead generation scenario. They want some more work so they think the solution is to generate more leads. Sound familiar?

Read

Marketing Funnels Part 3: Conversion

  • 13th of February 2019
  • 3 minutes

Think about your actual sales process and remove anything that slows down or cancels a purchase and even once someone has said yes keep supporting them as then you will be able to move them to the end of the funnel

Read

Create content which no one else can

  • 30th of January 2019
  • 3 minutes

While setting our marketing strategy for 2019 we looked back on what had worked and what hadn’t for us during the past year. We also looked at what similar companies were doing in order to compare different strategies, content and trends.

Read

Marketing Funnels Part 2: Consideration

  • 19th of December 2018
  • 2 minutes

A prospect is now aware your business exists and has a small understanding of what you can offer. It is now very likely they will be considering you compared to your competition and wanting to know more about you.

Read