Matt Southam

Reach/awareness is making people aware of your business and what you do. It is the often the first time someone has been introduced to you. When talking about sales and marketing you often hear about Marketing Funnels. The traditional funnel is shaped like an upside...

You have probably heard of Target Markets and Target Audiences and often these words are used interchangeably but they are in fact slightly different.

Any good marketer will know that you should be marketing the benefits, not the features of what you do. But what does this really mean?

If you have a website chances are you will want to know where it ranks on the major search engines. In this blog we look at a free tool which you can use to track your SERP.

What’s the difference between Product Marketing vs Brand Marketing, and which one is better?

Networking is a great way to build up contacts and get your brand or name out there but with often just 60 seconds to make a pitch to the room how do you get your message to connect with your audience?

SEO is a complex and ever-changing process. You can’t trick Google, and if you do your website won’t last very long in its search results.

Every week I find that when it comes to marketing many people think purely in a lead generation scenario. They want some more work so they think the solution is to generate more leads. Sound familiar?