Any good marketer will know that you should be marketing the benefits, not the features of what you do. But what does this really mean?
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Matt Southam
How to track your Google Ranking
If you have a website chances are you will want to know where it ranks on the major search engines. In this blog we look at a free tool which you can use to track your SERP.
Product Marketing vs Brand Marketing
What’s the difference between Product Marketing vs Brand Marketing, and which one is better?
The XYZ of networking
Networking is a great way to build up contacts and get your brand or name out there but with often just 60 seconds to make a pitch to the room how do you get your message to connect with your audience?
What do website owners need to be aware of for ranking in 2019?
SEO is a complex and ever-changing process. You can’t trick Google, and if you do your website won’t last very long in its search results.
Marketing is more than lead generation
Every week I find that when it comes to marketing many people think purely in a lead generation scenario. They want some more work so they think the solution is to generate more leads. Sound familiar?
Marketing Funnels Part 3: Conversion
Think about your actual sales process and remove anything that slows down or cancels a purchase and even once someone has said yes keep supporting them as then you will be able to move them to the end of the funnel If you have been following my funnels blog series you...
Create Content Which No-one Else Can
While setting our marketing strategy for 2019 we looked back on what had worked and what hadn’t for us during the past year. We also looked at what similar companies were doing in order to compare different strategies, content and trends. When it comes to posting...
Social Currency – How to Get Your Content Shared
So how can a brand create social currency? Put simply, create content which is useful. Why do social media users share what they do? In short, it is to make themselves look good. Social Currency Social Currency is the principle that sharable content is currency for...
Marketing Funnels Part 2: Consideration
A prospect is now aware your business exists and has a small understanding of what you can offer. It is now very likely they will be considering you compared to your competition and wanting to know more about you. If you have read part 1 of my blog series about...
Writing Copy for SEO
Here are our top tips for setting up your page with SEO friendly content. The majority of website owners want their website to rank highly on the popular search engines such as Google, and while there are lots of ranking factors to keep in mind content is still king...
Getting Marketing Fit
Over the last 2 months I have been regularly visiting the gym and trying to eat healthier (well reduce the mid-morning biscuits!) and it has made me realise that my approach to personal fitness is similar to the way I suggest a business is marketed, especially on...