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Matt Southam

The XYZ of networking

The XYZ of networking

Networking is a great way to build up contacts and get your brand or name out there but with often just 60 seconds to make a pitch to the room how do you get your message to connect with your audience?

Marketing Funnels Part 3: Conversion

Marketing Funnels Part 3: Conversion

Think about your actual sales process and remove anything that slows down or cancels a purchase and even once someone has said yes keep supporting them as then you will be able to move them to the end of the funnel If you have been following my funnels blog series you...

Create Content Which No-one Else Can

Create Content Which No-one Else Can

While setting our marketing strategy for 2019 we looked back on what had worked and what hadn’t for us during the past year. We also looked at what similar companies were doing in order to compare different strategies, content and trends. When it comes to posting...

Marketing Funnels Part 2: Consideration

Marketing Funnels Part 2: Consideration

A prospect is now aware your business exists and has a small understanding of what you can offer. It is now very likely they will be considering you compared to your competition and wanting to know more about you. If you have read part 1 of my blog series about...

Writing Copy for SEO

Writing Copy for SEO

Here are our top tips for setting up your page with SEO friendly content. The majority of website owners want their website to rank highly on the popular search engines such as Google, and while there are lots of ranking factors to keep in mind content is still king...

Getting Marketing Fit

Getting Marketing Fit

Over the last 2 months I have been regularly visiting the gym and trying to eat healthier (well reduce the mid-morning biscuits!) and it has made me realise that my approach to personal fitness is similar to the way I suggest a business is marketed, especially on...