I'm travelling back from Brighton SEO day 1, and I've just heard a talk from John Muller of Google. This information is straight from the horse's mouth. What he said aligns closely with what I've been emphasising over the past few years: Google considers a myriad of...
Matt Southam
Slow and Steady Wins the Race: Enhancing Website Trust and Conversion Rates
Most web designers and digital marketers will tell you that making your website load as fast as possible is essential. Users love fast websites, Google loves fast websites, speed is king, the faster the better.But what if i told you that at times slowing things down a...
Download your Facebook Data (including photos)
Losing access to all of your Facebook data is a scary thought. Especially if you have uploaded photos. Learn how to download them all in a few steps
The Power of the Net Promoter Score: A Must-Have Metric for Your Business
The Power of the Net Promoter Score: A Must-Have Metric for Your Business We all strive for customer satisfaction. But are your customer actaully happy? When it comes to customer satisfaction metrics, there's one in particular that we want to put under the microscope....
Unmasking the Cache: Why You Can’t See Website Changes Immediately
Decoding Cache: A Brief Introduction Have you ever been told by your web team that they have implemented new changes, only for you to check and not be able to see the work they have done? More often than not this is due to a thing called Cache. Now before you start...
The Myth of Homepage Sliders: Why They Don’t Slide the Way You Want
Homepage sliders – they seem like the perfect way to showcase all your great content in one place, right? They look sleek and flashy, and they give you the feeling of having a dynamic, interactive website. But, like a bad magic trick, all that glitters isn't gold.The...
Google’s Updated Ranking Systems Guide – What You Need to Know
Google has recently made some changes to its ranking factors, leaving many SEO experts wondering whether these factors were ever truly influential. Moreover, should we even be concerned about these changes? In this blog post, we'll explore the updates and discuss...
Get a Google Review link
If you want to get more Google reviews, then making it easier for people to leave them is one surefire way to do this. Sending a clickable link to people is an effective way to achieve this. However, the question is how to generate this link. In this blog, I will show...
Understanding the basics of SEO
Welcome to my introduction to Google search. In this blog, I will break down the basics of getting your site to rank on Google for the search terms and phrases that you want. I should make it clear that I cannot teach you 10 years of experience in one blog, just as...
SEO is like going to the Gym
SEO, or search engine optimisation, is often misunderstood. In part, this is due to the way some SEO specialists and the industry present it. However, there are certain truths that are important to understand before diving into any SEO work. SEO is an activity to...
5 ways to improve your website loading speed
Website speed is an important factor that can affect the user experience, search engine rankings, and even conversion rates. If a website takes too long to load, users may get frustrated and leave before they even see what the site has to offer. In this blog post,...
What Businesses Can Expect from SEO in 2023
SEO is constantly evolving. Keeping up with search engine algorithms and industry trends is essential for any business that wants to remain competitive in its market. We can't predict the future (Google doesn't tell us its exact algorithm), but we can make some...