Good copy can make the difference between a business and a successful business. It’s an incredibly underrated tool when it comes to digital marketing, and once you get the hang of it, copywriting can become a simple one too. But how exactly do you formulate amazing...
Chloe Wilkinson
Why is Loading Speed Vital for a Website?
In 2020, the loading speed of a website became a ranking factor on Google. A Google Ranking Factor may be a little tricky to get your head around so let’s explore this further. What is a Google ranking factor? Google uses an algorithm made up of many factors to decide...
The 6 Easy Changes to Improve Your Website.
Everyone knows that websites are one of the most critical marketing features for a business, no matter the industry. However, knowing what makes a good website isn’t such common knowledge. Here are six easy changes and additions you can make to your website to get...
How to Capitalise on Black Friday!
The end of November is just around the corner, and as if that isn’t daunting enough… Black Friday is on its way too! Though it might be scary thinking you’ll either be swamped with orders from now until Christmas, or that your deals aren’t quite right and your...
Traditional Marketing vs. Digital Marketing: The What, The Why & The How
What is marketing? It’s the process of getting a message about something to the people that need to see it, whether that’s letting kids know there’s a funky new cereal that’s just hit the shelves, or making dads aware of the Elvis tribute act performing at the local...
The 6 Reasons Why Blogs are so Important for SEO
Now, you’ve often heard the term ‘SEO’ being thrown about a lot when it comes to websites and marketing, and you probably know that it’s important… but what on earth actually is it? SEO is short for Search Engine Optimisation. This simply means the steps you can take...
The 9 Tips and Tricks to Instagram Success
Instagram is one of the most powerful and influential social media platforms available at the moment. Here are my top 9 tips and tricks on how I grew my Instagram account to 8,000 in just a few months.