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10 Big Benefits of Social Media for Business

March 3, 2018
Matt Southam

Social Media – do you need it for your business? Well, believe us when we tell you that social media is one of the best and most cost-effective ways to grow your business and reach a wider audience!

You need to be showing up for your audience, and with over 2 billion active monthly users on Facebook, 1.5 billion on Youtube and 800 million on Instagram, you’re really missing a trick if you’re not posting regular content on these platforms.

Here are 10 big benefits of Social Media Marketing for business…

  • Boosted Brand Recognition

Social Media platforms give your business new and exciting different ways to get your voice and content out there, which is super important whether you’re an established brand or a start-up. Social media makes you more accessible to new customers and increases familiarity with your existing ones.

  • Increased Brand Loyalty

When you engage in a dialogue with your existing and potential customers on social media, you’ll notice an increase in loyalty from them. You have to show your customers that you care about them! Loyal customers stay longer with you, spend more with you, and tell their friends about you.

  • More Opportunities to Convert

Every bit of content you post – be it an image, a blog post, a video or even just a comment – is a chance for someone to react. Every reaction (likes, comments, shares, word of mouth) could lead to a website visit and eventually a conversion.

  • Stronger Customer Relationships

Social media is a place where you can really be yourself in a professional way. You can use social media to further show your customers who you really are and what you stand for. People want to know they are interacting with and doing business with real people. And, speaking of which…

  • Richer Customer Experiences

Every time you interact with customers on social media, you are publicly demonstrating your awesome customer service skills and strong relationships! This is an opportunity to show how much you care about your customers and that you are trustworthy, caring and approachable.

  • Greater Brand Influence

When people want to review your service or product, or to simply rave about you, it will be on social media! The more people doing this, the more valuable and authoritative your brand will appear to potential and existing customers.

  • Improved Customer Insights

Connecting with customers on social media platforms give you the opportunity to find out a lot of valuable information about them, and therefore develop new products, strategies and services based on their needs.

  • Increased Inbound Traffic

Most people don’t realize that without an active presence on social media, your inbound traffic to your website will be limited. Only people already familiar with you or those who are searching the exact keywords you currently rank for will find you online. Which leads us to…

  • Improved Search Engine Rankings

Being active across many social media platforms acts as a brand signal to search engines that your brand is legitimate and credible. So, if you want to rank higher on Google, you need a strong presence on social media!

  • Lower Marketing Expenses

You don’t need to spend thousands of pounds a year to market on social media. In fact, you don’t have to spend anything at all. You can choose to create and post your own content all for free, you can put some money behind sponsored campaigns, or you choose to use a company who will create and/or post content for you.

If you feel you need a bit of support with your content creation and scheduling, view our marketing packages.

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